Teachable has emerged as a leading platform for online course creation, offering multiple pricing tiers to accommodate different business needs and budgets. The two most commonly compared options are the Basic and Professional plans, each providing distinct features, capabilities, and cost structures that can significantly impact your online teaching success. Understanding these differences becomes crucial when deciding which plan will best support your educational business goals and growth trajectory.
What Are Teachable’s Current Pricing Options
Teachable’s pricing structure underwent significant changes in June 2025, introducing four new plans: Starter, Builder, Growth, and Advanced. The previous Basic, Pro, and Pro+ plans were retired and replaced with this updated system designed to better serve creators at different stages of their business journey. These new plans focus on reducing transaction fees, enhancing student experiences, and providing increased access to sales and marketing features.
The Starter plan begins at $29 monthly when billed annually ($39 monthly), supporting one published product with up to 100 students and a 7.5% transaction fee. The Builder plan costs $69 monthly when billed annually ($89 monthly), allowing five published products with up to 1,000 students and zero transaction fees. The Growth plan is priced at $139 monthly when billed annually ($189 monthly), supporting 25 published products with unlimited students and no transaction fees. The Advanced plan reaches $309 monthly when billed annually ($399 monthly), accommodating 100 published products with unlimited students and comprehensive business features.
How Transaction Fees Impact Your Revenue
Transaction fees represent one of the most significant cost considerations when choosing between Teachable plans. The Starter plan charges a 7.5% transaction fee on every sale, meaning you’ll pay $75 for every $1,000 in course revenue. This fee structure can quickly become expensive as your business grows, potentially eating into your profit margins significantly. The Builder, Growth, and Advanced plans eliminate transaction fees entirely, allowing you to keep the full amount of your sales minus standard payment processing fees.
Standard payment processing fees apply across all plans, including 2.9% + $0.30 for US credit and debit card sales, and 3.9% + $0.30 for international card transactions. These processing fees are industry-standard and unavoidable regardless of which platform you choose. However, the additional transaction fees on the Starter plan create a compounding cost effect that becomes increasingly burdensome as your sales volume increases.
The break-even point for upgrading from the Starter to Builder plan occurs when your monthly sales reach approximately $533. At this revenue level, the 7.5% transaction fee ($40) combined with the plan cost difference makes upgrading financially beneficial. Course creators generating $2,000 monthly would pay $150 in transaction fees on the Starter plan, making the Builder plan’s zero transaction fee structure highly attractive.
What Features Come With Each Plan Level
Each Teachable plan includes core functionality like unlimited video hosting, mobile-responsive course delivery, and basic student management tools. All plans also provide access to Teachable’s community features, membership capabilities, and iOS mobile app for students. These foundational features ensure that regardless of which plan you choose, you’ll have the essential tools needed to create and deliver online courses effectively.
The Builder plan introduces several advanced features not available on the Starter tier:
Affiliate program integration: Create and manage affiliate partnerships to expand your course promotion
Advanced quiz functionality: Implement graded assessments with automated feedback capabilities
Course completion certificates: Provide students with tangible recognition of their achievements
White-label branding: Remove Teachable branding to create a fully branded experience
The Growth plan expands on Builder features with enhanced marketing tools, including upsells, order bumps, and bundle creation capabilities. Advanced reporting and analytics provide detailed insights into student behavior, conversion rates, and revenue optimization opportunities. The plan also includes abandoned cart recovery features, which typically recover 10-15% of otherwise lost sales through automated follow-up sequences.
Which Plan Supports Business Scaling Best
Business growth requirements vary significantly depending on your course creation goals and revenue targets. The Starter plan works well for testing course concepts and validating market demand, but its limitations become apparent as student numbers and course offerings expand. The single published product restriction means you’ll need to upgrade once you want to offer multiple courses or coaching programs.
The Builder plan provides a solid foundation for growing businesses with its five published product limit and 1,000 student capacity. This tier suits course creators who have validated their concepts and are ready to scale beyond initial testing phases. The zero transaction fee structure becomes increasingly valuable as revenue grows, often offsetting the higher monthly cost through improved profit margins.
Growth and Advanced plans cater to established course businesses requiring extensive product catalogs and unlimited student capacity. These plans include sophisticated marketing automation, advanced customization options, and comprehensive business intelligence tools. The Advanced plan’s 100 published product limit and enhanced team collaboration features make it suitable for large educational organizations or multi-instructor platforms.
How Student Experience Differs Across Plans
Student engagement and satisfaction levels vary considerably between Teachable’s different pricing tiers. The Starter plan provides basic course delivery functionality with standard mobile responsiveness and comment capabilities. Students can access course content, participate in discussions, and complete basic quizzes, but the experience lacks advanced engagement features that promote higher completion rates.
Builder plan subscribers can offer enhanced student experiences through course completion certificates and graded assessments. These features provide tangible recognition of student achievements and create more structured learning pathways. The ability to remove Teachable branding also creates a more professional, cohesive brand experience that reinforces course value and credibility.
What Customization Options Are Available
Branding control becomes increasingly important as your course business matures and establishes market recognition. The Starter plan maintains visible Teachable branding throughout the student experience, including “Powered by Teachable” footers and standard platform layouts. While functional, this shared branding can diminish the perceived value of premium courses and reduce brand recognition opportunities.
Higher-tier plans offer progressively more customization control, with Growth and Advanced plans providing access to custom CSS and HTML editing capabilities. These advanced customization options allow for unique course layouts, branded navigation elements, and interactive components that align with your specific brand guidelines. Mobile responsiveness and cross-device branding consistency are also enhanced on higher-tier plans.
The white-labeling feature available on Builder and higher plans completely removes Teachable branding from your school, creating a fully branded experience for students. This professional presentation often justifies the higher monthly cost by enabling premium pricing strategies and improved student perception of course quality and value.
What Marketing Tools Does Each Plan Include
Marketing capabilities represent a crucial differentiator between Teachable’s pricing tiers, directly impacting your ability to generate course sales and grow your student base. The Starter plan includes basic promotional tools like coupon creation and simple landing page builders. These foundational features allow for basic marketing campaigns but lack the sophistication needed for advanced conversion optimization.
The Builder plan introduces affiliate program functionality, enabling you to recruit partners who promote your courses for commission-based compensation. This feature can significantly expand your marketing reach without requiring additional advertising spend. Basic email marketing integrations are also available, allowing for student communication and promotional campaigns through popular email service providers.
How Advanced Marketing Features Drive Sales
Growth and Advanced plans elevate marketing capabilities with sophisticated conversion optimization tools. Upsell functionality allows you to offer additional courses or premium options during the checkout process, typically increasing average order value by 20-35%. Order bump features enable you to add complementary products to the initial purchase, further boosting revenue per transaction.
Advanced email marketing automation becomes available on higher-tier plans, with triggered sequences based on student behavior and engagement levels. These automated campaigns can nurture prospects, onboard new students, and re-engage inactive learners without manual intervention. Integration capabilities with third-party marketing platforms also expand significantly, providing greater flexibility for established marketing systems.
Abandoned cart recovery features on Growth and Advanced plans automatically follow up with potential students who started but didn’t complete their purchase. This functionality typically recovers 10-15% of otherwise lost sales through strategic email sequences and incentive offers. The combination of these advanced marketing tools often generates enough additional revenue to justify the higher plan costs.
What Support Options Come With Each Plan
Customer support quality and response times can significantly impact your ability to resolve technical issues and optimize your course platform effectively. The Starter and Builder plans include standard email support with typical response times of 24-48 hours. While adequate for non-urgent questions, this support level can be frustrating when facing technical problems that prevent students from accessing courses or completing purchases.
Growth and Advanced plan subscribers receive prioritized support channels, including live chat assistance during business hours. Real-time support can resolve technical issues within minutes rather than days, preventing potential revenue loss during platform difficulties. Priority support becomes particularly valuable for course creators who rely heavily on their Teachable platform for significant income generation.
What Educational Resources Help Platform Mastery
Beyond direct technical support, educational resources available for platform optimization vary by plan level. All Teachable users receive access to basic documentation and help articles, but higher-tier subscribers gain additional resources like priority webinar access and advanced strategy guides. These educational materials can accelerate your learning curve and help implement sophisticated marketing and engagement strategies more effectively.
Advanced plan subscribers also receive access to exclusive community forums and networking opportunities with other power users. These peer-learning resources often provide practical implementation insights not available through official documentation. The community knowledge sharing represents a valuable benefit that contributes significantly to business growth and platform mastery over time.
Onboarding assistance and specialized training resources are enhanced for Growth and Advanced subscribers, providing structured guidance for implementing complex features and optimization strategies. This additional support can be particularly valuable for course creators transitioning from other platforms or implementing advanced business models.
How Integration Capabilities Expand With Higher Plans
Third-party integration capabilities determine how seamlessly your Teachable platform connects with other business tools and systems. The Starter and Builder plans include essential integrations with major email marketing platforms like ConvertKit, Mailchimp, and ActiveCampaign. Basic analytics integrations like Google Analytics are also supported for tracking website traffic and conversion metrics.
Growth and Advanced plans dramatically expand integration possibilities through Zapier access, connecting Teachable to over 3,000 other applications. This connectivity enables automation workflows for customer relationship management, advanced marketing sequences, accounting systems, and membership platforms. For course creators with complex business operations, these expanded integration options can save significant time on manual data management tasks.
Transform Learning With Learniverse's AI Innovation
While platforms like Teachable offer structured course delivery systems, modern educators are increasingly turning to AI-powered solutions that streamline both creation and engagement. Learniverse revolutionizes course development by functioning as an advanced AI course generator that transforms text, PDFs, or web links into comprehensive learning experiences. This intelligent approach eliminates the time-intensive manual setup required by traditional platforms, allowing educators to focus on content quality rather than technical implementation.
Beyond automated course creation, Learniverse delivers adaptive and personalized learning paths that adjust to individual student progress and preferences. The platform integrates interactive tools including dynamic quizzes, embedded videos, and gamification elements that boost engagement rates significantly higher than static course formats. Built-in analytics and learner tracking provide detailed insights into student behavior and performance, while easy customization through drag-and-drop design makes advanced course modification accessible to non-technical users. Whether you're an educator, corporate trainer, HR professional, or established course creator, Learniverse positions itself alongside platforms like Teachable by combining the reliability of established course delivery with cutting-edge AI adaptability and engagement-driven features.
What Advanced Technical Features Are Available
API access becomes available on higher-tier plans, enabling custom integrations and data management solutions not possible on basic plans. This technical capability allows for seamless data flow between Teachable and proprietary business systems. Course businesses with unique requirements or custom software implementations benefit significantly from this enhanced connectivity.
Webhook functionality on Growth and Advanced plans enables real-time data synchronization when specific events occur, such as course enrollments, completions, or refunds. This capability supports sophisticated marketing automation, customer service workflows, and business intelligence systems that rely on up-to-date information. The technical sophistication of these features often becomes increasingly valuable as businesses scale and operations become more complex.
Bulk import capabilities for students and content management are enhanced on higher-tier plans, making it easier to migrate from other platforms or onboard large existing audiences. These administrative efficiency features become particularly important for established businesses transitioning to Teachable or managing large student databases.
Which Plan Offers the Best Value for Your Goals
Determining the optimal Teachable plan requires careful analysis of your current needs, growth projections, and budget constraints. Course creators just beginning their online teaching journey often benefit from starting with the Starter plan to validate concepts and build initial audiences. The $29 monthly cost (billed annually) provides an accessible entry point without significant upfront investment.
The transaction fee structure creates a natural upgrade trigger point that varies based on your pricing strategy and sales volume. Course creators charging premium prices may reach the upgrade threshold more quickly than those offering lower-priced courses. Monitoring your monthly transaction fees against plan cost differences helps identify the optimal upgrade timing for maximum profitability.
When Should You Consider Upgrading Plans
Revenue-based upgrade decisions become clearer when you calculate the break-even points for each plan transition. The Builder plan becomes financially advantageous once monthly sales exceed approximately $533, where transaction fee savings offset the higher subscription cost. Growth plan upgrades make sense when you need more than five published products or require advanced marketing automation features.
Advanced plan consideration typically occurs when you’re managing large teams, require extensive customization capabilities, or need comprehensive business intelligence tools. The 100 published product limit and enhanced collaboration features suit established educational organizations or multi-instructor platforms. These advanced capabilities often justify the higher cost through operational efficiency gains and revenue optimization opportunities.
Feature requirements beyond pure financial calculations also influence upgrade decisions. Course creators focused on building premium educational brands often upgrade earlier to access white-labeling and advanced customization options. The enhanced student experience and professional presentation can enable higher course pricing that offsets increased platform costs.
Start Building Your Course Empire Today
Choosing the right Teachable plan sets the foundation for your online education business success and growth trajectory. The platform’s tiered structure allows you to start small and scale systematically as your audience and revenue expand. Most successful course creators report that upgrading their plan marked a turning point in treating their educational offerings as serious businesses rather than side projects.
Your decision should align with both your current capabilities and future ambitions for your teaching business. Course creators building significant income streams or establishing recognized educational brands benefit from investing in higher-tier plans that provide professional student experiences and sophisticated marketing tools. The additional features often generate indirect revenue through improved completion rates, better student reviews, and increased referral opportunities that compound over time.
Consider starting with a plan that slightly exceeds your current needs to allow for natural growth without immediate upgrade pressure. The annual billing discounts across all plans provide substantial savings that can offset higher-tier costs while providing room for business expansion.
Your Teachable plan choice represents an investment in your educational business infrastructure that should support your long-term vision for online course success. For educators seeking the ultimate combination of AI-powered course creation and adaptive learning experiences, Learniverse offers a compelling alternative that prioritizes both efficiency and engagement. The future of online education lies in platforms that adapt to both creator needs and learner preferences, making every educational interaction more meaningful and effective.
